时间：3月24日 15:30 (UTC+8)
AMA地点：盛世社区
Jerem Febvre先生请首先进行自我介绍，向大家介绍自己的背景和经验。
Mr. Jerem Febvre, please first introduce yourself, your background, and experience.@Jerem Febvre
Hello smurf frens. My name is Jerem, I'm one of the co-founders @ The Smurfs' Society
I was born and raised in Paris France, but I've been leaving in the San Francisco Bay Area for the past 8 years
I've been a tech entrepreneur for over 15 years. I’ve created several companies in Europe and in the US, and successfully exited 2 companies.
I'm a crypto investor since 2017. And I've been a full time Web3 builder since 2021
Thanks very much for having me today, and for your warm welcome.
大家好，蓝精灵朋友们。我叫Jerem，是蓝精灵协会的联合创始人之一。我在法国巴黎出生和长大，但过去8年一直住在旧金山湾区。 我是一名科技创业者，已经有超过15年的从业经验。我在欧洲和美国创建了几家公司，并成功退出了2家公司。 我自2017年开始是一名加密货币投资者。自2021年起，我一直是一名全职Web3建设者。 非常感谢今天有机会与大家见面，感谢你们的热烈欢迎。
请问Jerem，团队创立The Smurfs' Society的契机是什么，以及项目与蓝精灵IP官方是什么关系？
What was the inspiration behind founding The Smurfs' Society, and what is the relationship between the project and the official Smurfs IP?@Jerem Febvre
The project has been created by 6 entrepreneurs and Crypto OGs.
All the founders have created and sold several companies in the past.
One of the co-founder, Cedric Hervet, was also the Creative Director for Daft Punk for over 25 years
We've been in the Crypto/Web3 space for several years, but we were looking for the right opportunity to start a project altogether.
When we had the opportunity to purchase the Smurfs official license for web3 and to work closely with their parent company IMPS, we thought it was a match made in heaven.
The smurfs share a lot of values in common with Web3 communities, and we're very happy to work on such an ambitious project.
这个项目是由6个企业家和加密货币老手共同创立的。 所有创始人过去都创建了并出售了多家公司。 其中一位共同创始人Cedric Hervet，也是法力酷乐队（Daft Punk）的创意总监已经有超过25年的工作经验。 我们已经在加密货币/Web3领域工作了多年，但我们一直在寻找合适的机会一起开始一个项目。 当我们有机会购买蓝精灵官方的Web3许可证，并与他们的母公司IMPS密切合作时，我们认为这是天作之合。 蓝精灵社区与Web3社区共享许多价值观，我们很高兴能够参与这样一个雄心勃勃的项目。
您认为未来几年NFT和数字艺术会如何发展？NFT赛道当中包含游戏，艺术，音乐，实用权益类别，你如何看待这几类哪些会发展得比较好？
How do you see NFT and digital art developing in the next few years? Within the NFT space, including gaming, art, music, and utility categories, which ones do you think will develop the most?@Jerem Febvre
When it comes to gaming, Web3 is definitely the future as it enables frictionless relationship between in-game rewards/assets, and tradable tokens.
We’re already witness fantastic traction within the Web3 ecosystem. I was attending the Games Developer Conference this week in San Francisco, and everybody is talking about Web3, wallets, and Polygon.
As of today, there is still a challenge when it comes to converting traditional gaming communities to NFTs, but it’s just a matter of time. Just keep in mind that vitalik created Ethereum after a bad experience with Blizzard games.
Regarding Art and Web3:
Blockchain and decentralized protocols are obviously a fantastic opportunity for artists. To reach new audiences. To cut intermediaries and bring more transparency and efficiency.
The main question mark that might limit adoption by artists right now is related to royalties on secondary sales and how creators revenues are going to be managed by marketplaces and other industry stakeholders.
谈到游戏，Web3绝对是未来，因为它使游戏内奖励/资产和可交易代币之间的关系毫无障碍。 我们已经在Web3生态系统中见证了惊人的发展。本周我参加了旧金山的游戏开发者大会，每个人都在谈论Web3、钱包和Polygon。 迄今为止，将传统游戏社区转化为NFT仍然存在挑战，但这只是时间的问题。请记住，Vitalik在与暴雪游戏的不愉快经历后创造了以太坊。 关于艺术和Web3： 区块链和分散协议显然是艺术家的绝佳机会。以迎接新的观众。为了减少中间人并带来更多的透明度和效率。 目前可能限制艺术家采用的主要疑问是与次要销售的版税以及市场和其他行业利益相关方如何管理创作者收入有关。
您认为NFT或者游戏赛道中还有哪些需要解决的问题？
What are some of the remaining challenges in the NFT or gaming space that need to be addressed?@Jerem Febvre
Today’s main challenge for all of us in the ecosystem is the friction to onboard non crypto users onto Web3. Creating a wallet, converting tokens, the most basic actions are still incredibly difficult for new users. Mainstream adoption will depend on our ability to erase the borders between Crypto and non-crypto world in terms of user experience.
今天我们在生态系统中面临的主要挑战是将非加密货币用户引入Web3的摩擦力。 对于新用户来说，创建钱包，转换代币，甚至最基本的操作仍然非常困难。主流采用将取决于我们在用户体验方面消除加密货币和非加密货币世界之间的边界的能力。
目前NFT赛道已经进入白热化竞争， 请介绍Smurfs’ Society的核心理念和亮点以及如何与市场上的其他 NFT 项目以及链游区分开来？
The NFT space has become highly competitive. Can you introduce the core concepts and highlights of The Smurfs' Society, and how it differentiates itself from other NFT projects and gaming platforms in the market?@Jerem Febvre
Sure. The SMurfs' Society is definitely a very ambitious project.
To start, We have a very strong IP: the Smurfs is one of the most iconic brands in the world. The franchise has generated billions of dollars in revenue, with over 100 million Smurf toys sold worldwide. Comics, movies, video games, The Smurfs have also been translated into more than 30 languages and have won multiple awards, including Emmy Awards and a star on the Hollywood Walk of Fame.
Like I said before, an experienced and successful team with good resources. Over 25 people are working full time on the project for almost one year. The 6 cofounders have sold several companies for over 400 million dollars total. Our Artistic Director is the Art Director for Daft Punk.
A few Numbers:
In preamble to the collection, we’ve launched a fully on-chain game in December, that gathered 80,000 wallets, over 3M on chain transactions. In February, our game was in the TOP100 Dapp
this game was for a way to introduce ourselves to the Web3 community, and to reinvent the concept of traditional allow lists. Instead of Promising to build something after the drop, we've actually build a free Web3 game, and the purpose was to collect and combine NFT ingredients to get a gamified Allow list : 'Access Crystals'
Almost 2,500 investors hold at least one allow list today. Currently traded 50 to 60 MATIC on secondary
当然。蓝精灵社会(Smurfs' Society)绝对是一个非常宏伟的项目。首先，我们拥有非常强大的IP：蓝精灵是世界上最具代表性的品牌之一。这个系列已经创造了数十亿美元的收入，全球销售了超过一亿个蓝精灵玩具。蓝精灵还被翻译成30多种语言，并赢得了多个奖项，包括艾美奖和好莱坞星光大道上的一颗星星。就像我之前说的，我们有一个经验丰富、成功的团队和良好的资源。超过25人已经全职参与项目近一年时间。6位联合创始人已经为400多万美元的总价值出售了多个公司。我们的艺术总监是Daft Punk的艺术总监。以下是一些数字：在推出收藏的前奏阶段，我们于12月推出了一个完全基于链上的游戏，吸引了80,000个钱包，进行了3M次链上交易。在2月份，我们的游戏进入了TOP100 Dapp。这个游戏的目的是为了向Web3社区介绍我们的项目，并重新发明传统的白名单概念。我们不是承诺在空投之后建立什么，而是实际上建立了一个免费的Web3游戏，目的是收集和组合NFT成分以获得一个经过游戏化的白名单：“访问水晶”。目前有近2500个投资者拥有至少一个访问白名单。在二级市场上，当前的交易价格大约是50到60个MATIC。
In terms of project, we’re building a long term vision for our community based on three pillars:
- Delivering premium experiences and interactions to our community through partnerships with brands and Prestigious artists
- Creating engaging gamified experiences like the one we launched in December
- Combining individual value and collective interest through a DAO
this is the link to the 'Access Crystals' collection on Opensea.
https://opensea.io/collection/the-smurfs-society-access-crystals
Access Crystals are allow lists that gurantee you a spot to the drop with great advantages:
- you can chose your smurf character
- it comes with a discount
就项目而言，我们正在为我们的社区构建一个长期的愿景，基于三个支柱：
通过与品牌和著名艺术家的合作提供优质体验和互动给我们的社区
创造像我们在12月份推出的那样引人入胜的游戏化体验
通过DAO结合个人价值和集体利益
这是“访问水晶”(Access Crystals)系列在Opensea上的链接。 https://opensea.io/collection/the-smurfs-society-access-crystals
访问水晶是白名单，可以为您的抢购提供巨大的优势：
您可以选择您喜欢的蓝精灵角色
它附带了一个折扣
@Jerem Febvre 1: At present, the sales price of crystals has been relatively low. This problem is mainly due to the lack of more people participating. If you follow the current progress and status, how do you plan to promote the next auction? Still have some killer good news to announce? 2: Although the ip of Smurfs is relatively large, it can be regarded as a Belgian national treasure ip, but looking at the current market performance of many large ip projects is not very satisfactory. May I ask if there is any special authorization for the users who hold the Smurf NFT or the holders enjoy certain dividends (or movie box office, or toy income, etc.)
@Jerem Febvre 1：目前，水晶的销售价格相对较低。这个问题主要是由于参与者数量的不足。如果您按照当前的进展和状态，如何计划推广下一场拍卖？还有一些令人振奋的好消息要宣布吗？ 2：虽然蓝精灵的知识产权相对较大，可以视为比利时的国宝级知识产权，但是从许多大型知识产权项目的当前市场表现来看，情况并不是很令人满意。请问持有蓝精灵NFT的用户是否有特殊授权，或者持有人是否有享受一定分红（或电影票房、玩具收入等）的权利？
The on-chain game has been paused a few weeks ago, so activity has slowed down significantly, but we're launching a new game next week in partnership with xmtp
and lens protocol
A lot of good news to come:
- Big collabs with famous artists
- Partnerships with brands
链上游戏几周前已经暂停，因此活动明显减少，但我们将在下周与xmtp和lens协议合作推出新游戏。即将有很多好消息：
与著名艺术家的大型合作
与品牌的合作
What are the current works and collaborations of The Smurfs' Society, and are there any new plans or projects in the pipeline?@Jerem Febvre
目前，The Smurfs' Society已经推出了哪些作品和合作项目？是否有什么新的计划或项目即将推出？
Over the past 3 months, we’ve put together collaborations and partnerships with over 100 web3 communities, giveaways, AMAs etc.
We’re working with brands such as Lens, Sandbox, ZenGo, Ledger and many others
We’ve launched our Gamified fully on-chain game in December, and in three months, we’ve gathered over 80,000 wallets
over 50,000 twitter followers, we’re the largest brand on Lens Protocol with 25,000 followers, and over 20,000 on Discord
We’re launching our collection in April, so this is going to be a big moment for us.
By end of the spring, there will be the reveal, then we’ll announce several prestigious collaborations with artists, the launch of our DAO, and big Quest coming in July.
And by end of the Year, an immersive game based on collaboration and interactions between NFT holders from any collection, not just The SMurfs.
在过去的3个月中，我们与100多个Web3社区建立了合作关系和伙伴关系，进行了赠品、AMA等活动。 我们正在与Lens、Sandbox、ZenGo、Ledger等品牌合作。 我们在12月推出了基于全链上的游戏，三个月内已经收集了超过80,000个钱包，超过50,000个Twitter粉丝，在Lens Protocol上是最大的品牌，拥有25,000个粉丝，在Discord上拥有超过20,000个粉丝。 我们将于4月推出我们的收藏品，这将是我们的一个重要时刻。 到春季末，将进行揭示，然后宣布与艺术家的几个重要合作、我们DAO的启动以及7月份即将到来的大型任务 (Quest)的发布。 到年底，将推出一款基于协作和NFT持有者之间互动的沉浸式游戏，不仅限于The Smurfs。
Our upcoming auction will require the purchase of a crystal before one can buy an NFT. Do you think this requirement is too high, and are there any plans for future auction events?@Jerem Febvre
我们的拍卖即将开始，这次拍卖是针对水晶，拥有水晶之后才有资格购买NFT。这样的设计是否门槛有点高，需要二次购买？请问接下来整体的拍卖计划是如何呢？
Actually the Crystal is just one way of purchasing an NFT from our Legendary collection.
There’s going to be a Bucket Auction on April 18th where anyone can participate and purchase 3,000 PFPs from the collection. This auction is going to set the clearing price for the collection
Then a few days later, Crystal holders will be able to mint their smurf, with a discount, based on the clearing price of the bucket auction.
实际上，Crystal 只是从我们传奇系列中购买 NFT 的一种方式。 4月18日，将进行一次桶式拍卖，任何人都可以参加，购买系列中的3,000个 PFP。此次拍卖将确定该系列的清除价格。 然后几天后，Crystal 持有者将能够凭借捆绑拍卖的清算价格，以折扣价铸造他们的 Smurf。
目前持有蓝精灵NFT有哪些赋能？蓝精灵IP商业化是否不被允许？作为普通用户我是否可以在公开场合展示甚至联名自己所属的NFT？
What are the current benefits of owning a Smurfs NFT, and is it allowed to commercialize Smurfs IP? Can regular users publicly display or co-brand their NFTs?@Jerem Febvre
Users will be able to display their PFP and use/print them for personal use, but not for commercial use.
Overall, there will be multiple benefits attached to our NFTs:
- NFT drops in collab with prestigious artists and Brands
Exclusive access and interactions with artists, collections, artworks
Orlinski, Druillet, André, Fafi, and many prestigious artists to be announced
- Gamification
We’ve demonstrated that we know how to orchestrate games (80,000 players berween Dec and Feb)
In July we’re going to launch a digital Treasure hunt with a huge money prize in partnership with a leading metaverse
End of the year, a revolutionary gaming experience for NFT owners of all kinds
- DAO
We believe there is a way to combine individual value and collective interest and the Smurfs have always been very involved in supporting for good initiatives.
All our NFT holders will be able to participate in this initiative
But let me give you a concrete example:
The are 200 different characters in the collection.
The Hacker Smurf character NFT comes with a unique set of utilities:
- Printed Avant-Premiere Reveal
- Get a limited edition Hacker Smurf Hoodie (25 only)
- Get a verified LENS Handle
- Get featured in the Smurfs' Society Hall of Fame (wiki page)
- Enter a Raffle to win a $500 reward if you hold your Hacker Smurf in a ZenGo wallet between 4/1 and 4/15
用户将能够展示自己的 PFP，使用/打印它们进行个人用途，但不能用于商业用途。总的来说，我们的 NFTs 将附带多个好处：
与著名艺术家和品牌合作的 NFT 发行 与艺术家、收藏品、艺术品的专享互动，Orlinski、Druillet、André、Fafi 和许多著名艺术家即将公布
游戏化 我们已经证明我们知道如何策划游戏（12月至2月间有80,000名玩家） 7月份，我们将与领先的元宇宙合作，启动数字宝藏猎游戏，并提供巨额奖金 到年底，将为所有NFT持有者带来革命性的游戏体验
DAO 我们相信有一种方法可以将个体价值和集体利益结合起来，而且 Smurfs 一直非常积极地支持良好的倡议。 我们的所有NFT持有者都将能够参与此倡议，这里举一个具体的例子：
收藏中有200个不同的角色，黑客Smurf角色NFT带有一组独特的实用工具：
打印样板揭秘版
获得限量版黑客Smurf连帽外套（仅有25件）
获得验证的LENS处理器
在Smurfs的社会名人堂（维基页面）中获得特别推荐
参加抽奖，在4/1-4/15期间持有黑客Smurf在ZenGo钱包中，有机会赢得500美元奖励
社区目前的发展状况如何？未来有哪些计划和措施来促进社区的发展和壮大？
What is the current development status of the community, and what plans and measures are there to promote its growth and development?@Jerem Febvre
We're the largest brand profile on Lens (25,000), and we have a really cool game coming next week involving them and the web3 messaging app xmtp. That's going to be a great event to stimulate our community, which is a bit calmer since the end of our previous game.
We'll also announce two prestigous collabs in a few days:
Philippe Druillet. A legendary comics artist that inspired georges' Star Wars and Ridley Scott
Richard Orlinski, one of the most successful contemporary artists
Both of them will create their own original smurfs characters
我们是最大的 Lens 品牌资料（25,000），下周我们将推出一个非常酷的游戏，涉及到他们和Web3消息应用 xmtp。这将是一个很好的活动来刺激我们的社区，自从我们上一个游戏结束以来，社区有点平静了。几天之内，我们还将宣布两个重要的合作伙伴：
菲利普•杜里耶（Philippe Druillet）, 一位传奇漫画艺术家，曾启发了乔治•卢卡斯（George Lucas）的《星球大战》和雷德利•斯科特（Ridley Scott）的作品。 理查德•奥林斯基（Richard Orlinski），最成功的当代艺术家之一。
他们两人将创建自己原创的Smurfs角色。
作为NFT领域的一位创业者和投资人，您对进入行业的新人和创业者有没有一些建议和忠告可以分享？
As an entrepreneur and investor in the NFT industry, do you have any advice or recommendations for newcomers and entrepreneurs entering the industry?@Jerem Febvre
As in any entrepreneurial project, chose your partners wisely.
And when it comes to launching a Web3 project, you can have the best project in the world, remember at the end of the day this is all about community. Build around your community. Build around their needs.
就像任何创业项目一样，要明智地选择合作伙伴。当你启动Web3项目时，你可以拥有世界上最好的项目，但请记住，最终这一切都是围绕社区展开的。围绕社区建设，满足他们的需求。
@Jerem Febvre Thanks a lot for today's answer
群公告
本次“蓝精灵社区和盛世俱乐部的在线AMA”圆满结束。感谢嘉宾的分享
官网: https://thesmurfssociety.com
游戏链接: https://app.thesmurfssociety.com/
维基: https://thesmurfssociety.gitbook.io/the-smurfs-society/
Discord: https://discord.com/invite/smurfsociety
推特: https://twitter.com/smurfssociety
Opensea: https://opensea.io/TheSmurfsSociety?tab=created
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